So why is employee engagement such a key factor in the prosperity of a business? Businesses where the employees are engaged outperform those that don’t. For example, companies with engaged employees are:
More profitable
Have better customer ratings
Higher productivity
Better quality
Less turnover
Less absenteeism
Fewer mistakes
Fewer safety incidents
More organized
Higher shareholder returns
Have trust in company leadership
Invest in communications to their workforce
Do you have any idea of how many workers are disengaged at businesses around the world? Depending on which research or study you read, you’ll find numbers as high as 70 percent. These employees are considered as not engaged or actively disengaged at work.
What causes low employee disengagement?
Disengaged employees are:
Doing the wrong job or in the wrong role
Feel that their job isn’t import to the company
Don’t think that they are making meaningful contributions to the company
Don’t feel that they are valued, recognized or rewarded for their job
Don’t understand the company’s mission or values
Do not trust leadership
Receiving poor internal communications from leadership and management
It’s obvious that more business leaders need to consider employee engagement as the number one objective for their company’s success.
The best business leaders make it a priority to engage their employees through various communications channels. They are committed to incorporating communications as a strategic business decision to reinforce and recognize the importance of employee engagement.
After all, if employees are a company’s biggest assets, then communications has to be the most important tool for leaders to increase employee engagement.
Bill Shirk is a principle at Think Tank and specializes in creating customized communications solutions that engage, educate, and energize employees. Want to learn more about how employee engagement and communications can impact your company? Reach out to us.
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