Why leadership messaging should be a crucial employee engagement tool in your internal communications plan.

Posted at 4:17 pm by Bill Shirk, on November 15, 2016

leadership-messaging

Want to really connect and engage your workforce? And help build the ultimate corporate culture? Then consider adding or increasing your leadership messaging.

Now that social media and video content are taking a larger role, not to mention an increase in tech-savvy Millennials and non-desk employees, it’s time to ignite your workforce and build a strong corporate culture – and leadership messaging can help achieve that goal.

When leadership presents important company news, benefits information, onboarding messaging, events, or even holiday greetings, it promotes the company’s vision and a single point-of-view for the workforce.

Leadership messaging can also serve as a motivator for your workforce and increase a level of trust in the company leaders.

When your leadership is out front communicating, the employees feel that their leaders are open and transparent. More transparency reduces stress and confusion for employees, while helping to increase performance, loyalty, accountability, better customer relationships, teamwork, focus and, ultimately, build a better corporate culture.

Your employees are only as effective as your leadership communications. So, if you’re not achieving the response you want from your employee communications, look to leadership messaging to inspire, influence and engage your workforce.

Author: Bill Shirk

A Cleveland, Ohio native, Bill Shirk graduated from Cooper School of Art and began his career as an advertising art director and, later as a creative director. After working a dozen years in both Cleveland and Cincinnati, Bill relocated to Los Angeles to work for Dailey & Associates. Bill was then recruited by Ogilvy & Mather, Atlanta, St John & Partners in Jacksonville and Mastermind Marketing in Atlanta. In 1998, Bill and his wife, Sue, founded Think Tank Communications, an innovative marketing firm that creates highly effective, engaging employee communication programs for benefits, wellness, corporate culture, leadership messaging, on-boarding and more. Bill enjoys training and teaching staff and clients. In addition to having plenty of big-name client experience, he has a refreshingly positive management style and provides a unique, creative perspective when it comes to big strategic thinking. When he’s not creating employee engagement programs or blogging on brain-xchange, Bill likes to golf, garden, and play fetch with his cat, Pepper. His all-time favorite pastime: ice cream.

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