Want to really connect and engage your workforce? And help build the ultimate corporate culture? Then consider adding or increasing your leadership messaging.
Now that social media and video content are taking a larger role, not to mention an increase in tech-savvy Millennials and non-desk employees, it’s time to ignite your workforce and build a strong corporate culture – and leadership messaging can help achieve that goal.
When leadership presents important company news, benefits information, onboarding messaging, events, or even holiday greetings, it promotes the company’s vision and a single point-of-view for the workforce.
Leadership messaging can also serve as a motivator for your workforce and increase a level of trust in the company leaders.
When your leadership is out front communicating, the employees feel that their leaders are open and transparent. More transparency reduces stress and confusion for employees, while helping to increase performance, loyalty, accountability, better customer relationships, teamwork, focus and, ultimately, build a better corporate culture.
Your employees are only as effective as your leadership communications. So, if you’re not achieving the response you want from your employee communications, look to leadership messaging to inspire, influence and engage your workforce.
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