Why employee profile stories should be part of your next communications program.

Posted at 8:19 pm by Bill Shirk, on October 25, 2016

Want to engage and inspire your workforce? Then start using employee profile stories in your communications strategy.

Employee profile stories are entertaining, educational and help build the company brand. Consider producing videos of your employee profiles stories. Videos will engage the workforce even more and can be shared on social media sites. Someone sharing their personal experiences can also help simplify complex messages such as benefits and open enrollment programs.

Employee profile stories are the voice of the workers. They leverage the successes of good employees and set an example for others to follow. Plus, they demonstrate that company leaders value their employees while helping to build a good corporate culture.

Employee profile stories are a must for your onboarding programs. What better way to attract new recruits than give them the opportunity to hear about the company from a star employee? Potential recruits can watch videos of your employee profiles posted on your company site as well as at your next job fair.

Here’s are a few examples on how to use employee stories in your communications:

Share an employee’s recent work accomplishments
Employee career profiles
Work anniversaries
Promotions
Sharing employee experiences for program support and demonstrations
Onboarding messages
Employee experiences with company culture stories like core values

So remember to use employee profile stories in your communications programs. These stories will help engage the workforce, increase employee loyalty and job performance, plus increase company profits.

Author: Bill Shirk

A Cleveland, Ohio native, Bill Shirk graduated from Cooper School of Art and began his career as an advertising art director and, later as a creative director. After working a dozen years in both Cleveland and Cincinnati, Bill relocated to Los Angeles to work for Dailey & Associates. Bill was then recruited by Ogilvy & Mather, Atlanta, St John & Partners in Jacksonville and Mastermind Marketing in Atlanta. In 1998, Bill and his wife, Sue, founded Think Tank Communications, an innovative marketing firm that creates highly effective, engaging employee communication programs for benefits, wellness, corporate culture, leadership messaging, on-boarding and more. Bill enjoys training and teaching staff and clients. In addition to having plenty of big-name client experience, he has a refreshingly positive management style and provides a unique, creative perspective when it comes to big strategic thinking. When he’s not creating employee engagement programs or blogging on brain-xchange, Bill likes to golf, garden, and play fetch with his cat, Pepper. His all-time favorite pastime: ice cream.

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