Want to engage and inspire your workforce? Then start using employee profile stories in your communications strategy.
Employee profile stories are entertaining, educational and help build the company brand. Consider producing videos of your employee profiles stories. Videos will engage the workforce even more and can be shared on social media sites. Someone sharing their personal experiences can also help simplify complex messages such as benefits and open enrollment programs.
Employee profile stories are the voice of the workers. They leverage the successes of good employees and set an example for others to follow. Plus, they demonstrate that company leaders value their employees while helping to build a good corporate culture.
Employee profile stories are a must for your onboarding programs. What better way to attract new recruits than give them the opportunity to hear about the company from a star employee? Potential recruits can watch videos of your employee profiles posted on your company site as well as at your next job fair.
Here’s are a few examples on how to use employee stories in your communications:
- Share an employee’s recent work accomplishments
- Employee career profiles
- Work anniversaries
- Promotions
- Sharing employee experiences for program support and demonstrations
- Onboarding messages
- Employee experiences with company culture stories like core values
So remember to use employee profile stories in your communications programs. These stories will help engage the workforce, increase employee loyalty and job performance, plus increase company profits.
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