Engaging employees is no easy task. People don’t want to read communications. Printed materials can be expensive and not accessible 24/7. And some traditional employee communication tactics leave employees confused and disengaged.
That’s why it has become increasingly important for today’s businesses to adopt the use of videos into their employee communications programs.
Videos are entertaining, engaging and reach everyone in the multi-generational workforce. With videos, you can make difficult messages easy to understand, share the company brand messaging and create a recruiting tool.
So here are 8 ways to use video to engage your workforce and improve communications.
Leadership Messaging. Various studies have shown that the more company leadership communicates with their employees the more connected and engaged the employees will feel. Leadership messaging can be about company or industry news, the launch of a new product or service, a client win, benefits or wellness news, a holiday message or even a state-of-the-business message.
Benefits, Open Enrollment and Wellness Communications. Most employees become disengaged with benefits communications. They find them confusing and just too much to read. Communicating benefits with videos can be entertaining, memorable and engaging while delivering the details that will help employees to make important decisions regarding their benefits and health coverage. Create various versions of your benefits, open enrollment or wellness videos – a longer, all- inclusive version, plus shorter versions, each with specific details. Post the videos on the company Intranet, benefits microsite or on video boards so all employees may access 24/7.
Demonstrations, Tutorials and Sales Training Tools. Videos can help improve productivity, sales, and customer satisfaction. Almost anyone can capture a live demonstration, sales training, or a one-on-one tutorial on a smartphone to post online.
Company or Industry Events. Communicate the company’s latest news, office events or industry news through videos. Recruiting events, volunteerism events, promotions or even a company outing are a few ways to use videos to keep the employees connected and engaged.
Associate Profile Stories. Storytelling is one of the most engaging uses for video. An employee can share his or her perspective on everything from open enrollment experiences to their advancements and career story. Turn your employees into storytellers and communications ambassadors.
Recruiting. Every business should have a recruiting video. What better way to showcase the opportunities your company has to offer? An exciting and entertaining video does a lot more to engage and intrigue new recruits than a brochure or flyer.
Onboarding. For new employees, this is their first exposure to internal communications. These videos can include leadership and manager welcome messages, overviews of company culture, brand values, the company’s mission statement and/or core values, company handbook polices and benefits.
Video Conferencing. This works great for companies that have mobile employees or multiple office locations. And are much more engaging than a conference call.
Videos captivate almost every employee across the office from Boomers to Millennials and can be the best communications tactic for nearly any subject.
So consider adding videos to your communications strategy and improve your employee communications and engagement.
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